Privacy policy

Last updated: November 14, 2025

Range Reload (“we”, “us”, “our”) operates this website and provides all related information, features, tools, products, and services (the “Services”). The Services are powered by Shopify, which enables us to operate our online store and process purchases securely.

This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, including when you visit our website, make a purchase, create an account, or communicate with us.

If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs how your personal information is collected and processed.

By accessing or using the Services, you acknowledge that you have read, understood, and agreed to the collection and use of your information as described below.

1. Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you. It does not include anonymous or de-identified information.

We may collect the following categories of personal information depending on how you use our Services:

a. Contact Information

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

b. Financial Information

  • Credit/debit card details

  • Payment confirmation

  • Transaction information

  • Partial card data (handled securely via Shopify & payment processors)

c. Account Information

  • Username

  • Password (encrypted)

  • Security questions

  • Preferences and settings

d. Transaction & Shopping Information

  • Items viewed or added to cart

  • Wishlist items

  • Orders, returns, exchanges, and cancellations

  • Purchase history

e. Communications

  • Messages and inquiries sent to customer support

  • Emails and SMS interactions

f. Device Information

  • Device type

  • Browser type

  • IP address

  • Network details

  • Operating system

g. Usage Information

  • How you interact with the website

  • Clicks, navigation, and browsing behavior

  • Time spent on pages

  • Referral URLs

2. Sources of Personal Information

We collect information from:

a. Directly from You

  • When you browse the website

  • When you place an order

  • When you contact customer service

  • When you opt in to email or SMS marketing

b. Automatically

Through your device using cookies, pixels, tags, and similar technologies.

c. Service Providers

Including:

  • Shopify

  • Payment processors

  • Shipping and fulfillment partners

  • Marketing and analytics services

d. Third Parties

Such as advertising partners, social media platforms, or affiliates.

3. How We Use Your Personal Information

We may use your information for the following purposes:

a. Provide & Improve the Services

  • Process payments

  • Fulfill and ship orders

  • Manage your account

  • Send order confirmations

  • Manage returns or exchanges

  • Store your preferences

  • Recommend products

  • Improve website functionality

b. Marketing & Advertising

  • Send promotional emails

  • Send SMS notifications and offers (with consent)

  • Show targeted advertising

  • Retarget abandoned carts

c. Security & Fraud Prevention

  • Authenticate your account

  • Protect against fraud, abuse, and malicious activity

  • Investigate suspicious activity

  • Maintain platform integrity

d. Customer Service

  • Respond to inquiries

  • Provide support

  • Resolve issues

e. Legal Compliance

  • Respond to law enforcement

  • Comply with legal obligations

  • Enforce our Terms or policies

4. How We Disclose Personal Information

We may share information with:

a. Shopify (Platform Host)

Shopify processes your personal information to operate our store.
Details: https://www.shopify.com/legal/privacy

b. Vendors & Service Providers

Including:

  • Payment processors

  • Shipping carriers

  • Cloud storage

  • Analytics tools

  • SMS + email platforms

c. Marketing & Advertising Partners

Used to:

  • Deliver targeted ads

  • Optimize campaigns

d. Affiliates / Corporate Group

For internal business operations.

e. Legal or Business Reasons

Including:

  • Mergers

  • Acquisitions

  • Bankruptcy

  • Compliance with legal requests

5. Shopify’s Role

Shopify collects and processes personal information to:

  • Host the online store

  • Process payments

  • Provide analytics

  • Improve merchant services

Shopify may also use aggregated data across merchants to support fraud detection, advertising, or platform improvements.

Your rights regarding Shopify data:
https://privacy.shopify.com/en

6. Cookies & Tracking Technologies

We use cookies to:

  • Keep items in your cart

  • Enable checkout

  • Understand website usage

  • Improve user experience

  • Run retargeting ads

  • Support SMS reminders

Full Shopify cookie list:
https://www.shopify.com/legal/cookies

You may disable cookies in your browser, but some features may not function correctly.

7. Children’s Data

We do not knowingly collect personal information from individuals under the age of majority.
If a child has provided us with information, contact us to request deletion.

We do not “sell” or “share” the personal information of anyone under 16.

8. Security & Retention

We use commercially reasonable safeguards, but no system is 100% secure.

We retain personal information only as long as necessary to:

  • Provide the Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce our terms

9. Your Rights

Depending on your location (e.g., California, Colorado, UK, EU/EEA), you may have the following rights:

✔ Right to Access / Know

✔ Right to Delete

✔ Right to Correct

✔ Right to Data Portability

✔ Right to Opt-Out of Sale or Sharing

✔ Right to Restrict Processing

✔ Right to Withdraw Consent

✔ Right to Non-Discrimination

✔ Right to Appeal (if your request is denied)

Exercise rights by emailing:
📧 tyler@rangereload.com

We may require identity verification.

10. SMS Marketing Disclosure

If you opt into SMS:

  • We send order updates, marketing messages, cart reminders, review requests

  • Message frequency varies

  • Message/data rates may apply

  • Your SMS data is shared only with messaging partners

You can opt out anytime by replying STOP.

We use cookies to track cart activity for the purpose of sending SMS reminders.

11. International Data Transfers

Your information may be stored or processed in:

  • Canada

  • United States

  • Other countries where Shopify or service providers operate

For EU/UK users, transfers rely on:

  • Standard Contractual Clauses (SCCs)

  • Other approved transfer mechanisms

12. Changes to This Privacy Policy

We may update this Policy periodically.
Changes will be posted here with a revised “Last updated” date.

13. Contact Us

If you have questions, requests, or complaints regarding your personal information, contact us at:

📧 tyler@rangereload.com
📍 Range Reload – Privacy Officer
Unit 156, 1364 McPhillips Street
Winnipeg, MB R2X 2M4, Canada

We are the data controller for this website.